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Follow Up Boss vs Pipedrive

A side-by-side of Follow Up Boss and Pipedrive on pricing and our methodology scores, drawn from each tool's category Listings. They compete in CRM for Real Estate.

The verdict

Follow Up Boss is the stronger overall pick. In the CRM for Real Estate ranking it scores 3.65 to Pipedrive's 3.40 out of 5. That said, Pipedrive wins on individual criteria below, so read the breakdown against your own priorities.

At a glance

Follow Up Boss Pipedrive
Starting price $58/mo $14/mo
Free tier No No
CRM for Real Estate score 3.65 (#1) 3.40 (#3)

Head to head: CRM for Real Estate

scored / 5
Lead Management 25% weight
Follow Up Boss 4.5

Routing is the headline strength — round-robin, zip-code, first-to-claim, and lead-pond rules that handle complex team structures, plus automated capture from Zillow and Facebook; the only knock is notification and tagging glitches and no advanced auto-reassignment for the very largest teams.

Pipedrive 3.5

Reviewers single out lead tracking and qualification as a strength for teams that lose track of where deals sit, but it scores below the category average for actually generating top-of-funnel leads.

Mobile-First Design 20% weight
Follow Up Boss 3.0

Agents value carrying the full CRM in their pocket, but multiple reviews report app lag when pulling up a contact at a showing, the Android app rates 3.6/5, and users say it hasn't caught up to the desktop.

Pipedrive 3.0

Mobile is the weakest of its major areas in independent reviews — "limited mobile app usage" recurs as a complaint, and the app reads as adequate for deal updates rather than built for an agent in the field.

Transaction Tracking 20% weight
Follow Up Boss 2.0

The weakest area by a distance — no built-in transaction management, only basic deal-pipeline and commission-value tracking, so teams add separate back-office tools to handle the close.

Pipedrive 3.0

The visual swim-lane pipeline tracks a deal from lead to close cleanly, but you build the real-estate lifecycle yourself with custom stages — there are no native escrow, commission, or MLS features.

Integration Breadth 20% weight
Follow Up Boss 5.0

Repeatedly called the product's real moat — 250-plus integrations including 200-plus lead sources covering Zillow, Realtor.com, and Ylopo, and the main reason reviewers treat it as the real-estate-native pick over generic CRMs.

Pipedrive 4.0

A genuine strength: 500+ integrations with top-rated Outlook, Gmail, Zapier, and Slack connectors and native QuickBooks sync, though some real-estate workflows still lean on Zapier rather than native hooks.

Value for Money 15% weight
Follow Up Boss 3.5

Best-in-class value for 1-to-3 agents, but the advertised $69/user climbs to ~$108 once the required dialer is added and scales sharply for larger teams, with pricing flagged as high for solo agents and small shops.

Pipedrive 3.5

Aggregate value ratings land around 4.4, but the dominant complaint is price escalation — it's called pricey for small teams, and useful features and add-ons sit behind more expensive plans.

Follow Up Boss

Pros

  • Lead routing handles round-robin, zip-code, first-to-claim, and lead-pond rules built for real 5-plus-agent teams
  • 250-plus integrations and 200-plus lead sources — Zillow, Realtor.com, Ylopo — is the deepest real-estate connector library in the category
  • Automated capture from Zillow and Facebook plus Smart Lists and Action Plans keep internet leads in one place
  • Best-in-class value for a 1-to-3-agent shop before the calling add-on stacks up

Cons

  • No built-in transaction management — teams bolt on Brokermint or Open To Close for caps, payouts, and payroll
  • Mobile app lags pulling up a contact at a listing appointment, and the Android app sits at 3.6/5
  • The advertised $69/user Grow plan effectively becomes ~$108/user once you add the required dialer
  • Recurring notification and tagging glitches come up across reviews

Pipedrive

Pros

  • Lead tracking that keeps you honest about where every prospect sits in the funnel
  • 500+ integrations, with DocuSign and PandaDoc on hand for contracts
  • Entry tier starts low if you only need a clean pipeline

Cons

  • No native real-estate features — no MLS, escrow, or commission tracking
  • Mobile is the weakest part of the product, not a road-warrior tool
  • It won't source leads from Zillow or portals; it only organizes the ones you bring it
  • Reporting and the better automations are gated behind pricier plans

FAQ

Is Follow Up Boss or Pipedrive better?
Follow Up Boss edges ahead in our scoring. In the CRM for Real Estate ranking Follow Up Boss scores 3.65 and Pipedrive scores 3.40 out of 5. Pipedrive still wins on specific criteria, so the right pick depends on what you weight most.
Is Follow Up Boss cheaper than Pipedrive?
Pipedrive has the lower entry price: Follow Up Boss starts at $58/mo and Pipedrive starts at $14/mo.
What is the difference between Follow Up Boss and Pipedrive?
Follow Up Boss is positioned as Real-estate-native CRM with deep MLS and lead-source integrations. Pipedrive is positioned as Visual pipeline CRM that keeps small sales teams moving deals forward. They go head to head in CRM for Real Estate.
Read the full Follow Up Boss review → Read the full Pipedrive review →

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