Follow Up Boss
from $58/mo
Real-estate-native CRM with deep MLS and lead-source integrations.
Visit Follow Up BossA side-by-side of Follow Up Boss and Pipedrive on pricing and our methodology scores, drawn from each tool's category Listings. They compete in CRM for Real Estate.
from $58/mo
Real-estate-native CRM with deep MLS and lead-source integrations.
Visit Follow Up Bossfrom $14/mo
Visual pipeline CRM that keeps small sales teams moving deals forward.
Visit PipedriveThe verdict
Follow Up Boss is the stronger overall pick. In the CRM for Real Estate ranking it scores 3.65 to Pipedrive's 3.40 out of 5. That said, Pipedrive wins on individual criteria below, so read the breakdown against your own priorities.
| Follow Up Boss | Pipedrive | |
|---|---|---|
| Starting price | $58/mo | $14/mo |
| Free tier | No | No |
| CRM for Real Estate score | 3.65 (#1) | 3.40 (#3) |
Routing is the headline strength — round-robin, zip-code, first-to-claim, and lead-pond rules that handle complex team structures, plus automated capture from Zillow and Facebook; the only knock is notification and tagging glitches and no advanced auto-reassignment for the very largest teams.
Reviewers single out lead tracking and qualification as a strength for teams that lose track of where deals sit, but it scores below the category average for actually generating top-of-funnel leads.
Agents value carrying the full CRM in their pocket, but multiple reviews report app lag when pulling up a contact at a showing, the Android app rates 3.6/5, and users say it hasn't caught up to the desktop.
Mobile is the weakest of its major areas in independent reviews — "limited mobile app usage" recurs as a complaint, and the app reads as adequate for deal updates rather than built for an agent in the field.
The weakest area by a distance — no built-in transaction management, only basic deal-pipeline and commission-value tracking, so teams add separate back-office tools to handle the close.
The visual swim-lane pipeline tracks a deal from lead to close cleanly, but you build the real-estate lifecycle yourself with custom stages — there are no native escrow, commission, or MLS features.
Repeatedly called the product's real moat — 250-plus integrations including 200-plus lead sources covering Zillow, Realtor.com, and Ylopo, and the main reason reviewers treat it as the real-estate-native pick over generic CRMs.
A genuine strength: 500+ integrations with top-rated Outlook, Gmail, Zapier, and Slack connectors and native QuickBooks sync, though some real-estate workflows still lean on Zapier rather than native hooks.
Best-in-class value for 1-to-3 agents, but the advertised $69/user climbs to ~$108 once the required dialer is added and scales sharply for larger teams, with pricing flagged as high for solo agents and small shops.
Aggregate value ratings land around 4.4, but the dominant complaint is price escalation — it's called pricey for small teams, and useful features and add-ons sit behind more expensive plans.
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