Loom

What it is

Loom is a screen and video recorder for work. You hit record, it captures your screen with your camera and audio in 1080p or up to 4K, and when you stop, it hands you a link. No render, no upload wait, no export step. Reviewers describe it as the fastest record-to-share workflow in the category, and that speed is the whole pitch: instead of typing a long message or scheduling a call, you record two minutes and send it.

It runs on Mac, Windows, iOS, and Android. The built-in editor lets you trim, stitch multiple clips together, and draw on the screen to highlight a moment. On the paid AI tier, it also generates titles, chapters, captions, summaries, and CTAs, and strips out filler words and silences. Sharing is via instant links or embeds with privacy controls you set per video.

Who it’s for

This tool is for people who explain things to other people for a living: sales reps sending demos, support teams walking through fixes, managers giving async feedback, anyone onboarding a new hire. If your day involves the same explanation more than once, Loom turns it into a link you reuse.

It’s an especially strong fit for teams already living in Atlassian. Post-acquisition, you can record straight from a Jira issue, auto-generate a bug report, or turn a Loom into Confluence meeting notes in one click. If that’s your stack, Loom stops being a separate app and becomes part of the workflow.

It’s a weaker fit if you need real editing. Loom is not a video editor, and reviewers are blunt about it: there’s no timeline, no mid-video rearrangement, and serious audio work means exporting elsewhere. It’s also a harder sell if you already get recording from Zoom or Slack, since several reviewers note Loom duplicates features you may already pay for.

Why it stands out

The standout is what happens after you send the video. Loom tells you exactly who opened it, how much they watched, and at what point they stopped. Most competitors give you a view count and nothing else. That analytics depth is the feature reviewers single out most, and for sales and training it’s the difference between guessing and knowing what landed. Viewers can drop comments and emoji reactions, so you learn what worked without booking a meeting.

The recording experience itself is the other genuine win. Three clicks to capture, instant share, and a camera bubble that adds a face to the message. Capterra reviewers put it plainly: it takes all of three clicks to screen-capture any process. The Chrome extension gets repeated praise for staying out of the way.

When the AI fires, it earns its keep. Filler-word removal and auto-summaries save viewers real time, and they work best on recordings of three minutes or more where there’s actually fluff to cut. Auto titles, chapters, and captions take busywork off your plate.

Pricing in plain language

Four tiers, and the free one is more of a trial than a home.

Starter is free: up to 25 videos per person, a hard 5-minute cap per video, and 720p quality. It includes transcriptions, viewer insights, and Slack integration, but no AI editing. The catch is the caps. Active teams blow through 25 videos and bump the 5-minute wall fast, which is exactly why reviewers say many teams hit the limits quickly.

Business is $18 per user per month. This is the real starting point: unlimited videos, unlimited recording length, and quality up to 4K. If you’re using Loom seriously, this is the floor.

Business + AI is $24 per user per month, and it’s where the features people actually want live. Auto Titles, Auto Summaries, and Filler Word Removal are all here and nowhere cheaper. The useful AI is fully paywalled on this tier, so the editing time-savers cost the top sticker price.

Enterprise is custom-priced. Annual billing saves 17% across the paid plans.

The honest math: a 10-person team lands around $150 to $200 a month, and reviewers consistently flag that prices have climbed while more features moved behind paywalls. The advice that keeps coming up is sound. Test the free plan first, and don’t commit to an annual plan until adoption is real.

Limitations

Editing is the loudest complaint. It’s bare-bones by design: no timeline editor, no B-roll, no rearranging the middle of a recording. As one reviewer put it, if you misspeak halfway through a five-minute take, your options are to re-record the whole thing or live with it. Fine audio mixing means exporting to another tool.

Stability has slipped. Multiple sources flag laggy recording, slow uploads, and delays, especially on weaker connections, with crashes reported on longer videos. Several reviewers tie the instability to the Atlassian migration, and one pricing review notes those issues have persisted since the move.

The camera bubble is fixed. It sits in a corner you choose before you start, and you can’t move it afterward. Minor, but it surprises people.

And the value story is mixed. The speed and time savings are real, but so are the rising prices, the paywalled AI, and the fact that Zoom and Slack already bundle recording for some teams.

The bottom line

If you send a lot of explanations and you care who actually watches them, Loom is the easy call. Nothing matches its record-to-share speed, and the viewer analytics are a genuine edge that competitors haven’t closed. For sales demos, training, and especially teams inside Atlassian, it’s the default for a reason.

If you need to edit your videos with any precision, or you’re watching the budget and the free caps already feel tight, go in clear-eyed. The editing won’t grow up to meet you, the AI you want is on the $24 tier, and a 10-person team is a $150-to-$200 line item. Start on the free plan, prove it earns its keep, and only then put real money down.